We've Been Waiting For You

Somewhere, at this moment, a traditional advertising agency is six months behind schedule on a client’s re-branding project. Creative is still waiting on research from Account Planning. Development is trying to fix bugs in the WordPress theme. And Finance will charge extra for scope creep.

That’s why the old advertising agency model is taking its last dying gasp – and why we followed our dream of creating an anti-agency. We wanted something small and nimble that eliminates the dysfunctional hierarchy, unnecessary meetings, and fiscal bloat of the old guard. 

We founded Big Block Studios (BBS) in 2000 as a virtual consortium of content, advertorial, interactive, social media, photo/video, and marketing professionals. After growing disillusioned with their stale roles in the big-agency framework, each decided he or she didn’t want to stick around and be the last one to turn out the lights.

Now together we create elevated, compelling content through the use of storytelling and preeminent design services. We assign a unique, hand-picked group of creative professionals to each project. That team handles development, nurturing, and ongoing maintenance of all project elements.

Simply stated – you get the right people doing the work specific to your industry.



(407) 929-8918



8044 Northlake Parkway
Orlando, FL 32827



Justice Mitchell — President / Lead Creative Piston:

After two decades in marketing and advertising, Justice is recognized internationally for his ability to concept on the fly while he creates heightened brand awareness and engagement for companies that span multiple industries. Clients and colleagues know he has a track record of delivering award-winning creative content, and consider him a respected voice as a professional blogger and social influencer. This socially minded, creative executive uses a Swiss Army knife in his branding because it is a visual representation of the diverse skills he brings to the party. Justice is experienced in leading and motivating teams, as well as conceptualizing and executing creative campaigns.

John Terry — Copy Piston:

A storyteller at heart, John has more than 20 years of experience in content marketing, copywriting, and journalism. John elevates projects that are in need of fresh interpretation, messaging and insight. He takes a journalistic approach to brand development, researching the story from the inside out to help consumers feel a personal connection with the product or service.

Shelley Dawson — Event Piston:

Over the past 17 years Shelley has worn many hats within marketing, advertising, and event promotions, giving her a broad understanding of how critical a well-constructed, comprehensive marketing plan is to a client's success. During her time with The Orlando Sentinel Advertising Department, Shelley created print, digital, direct mail, and event solutions to local businesses. Shelley is known as a client advocate, seeking solutions for real problems and developing a plan to meet her client's needs. She delivers what she promises every time.

Jim Hobart — Image Piston:

With more than 30 years' experience in photography, and 15 years in the design, marketing and advertising field, Jim brings a blend of technical, aesthetic and business experience to every assignment. His photography career with film, and made the complete transition to digital some years ago, purchasing all new, highest-quality lenses and cameras. Digital photography is a rapidly-changing industry, but having the finest optics and the skill to use them remain constant. Macbeth Photography is working to become the first name people think of when they need photography in Central Florida — and that's why he's on our team.

Tom Jelneck — SEO/PPC Piston:

Tom provides expert digital marketing consultation services and coaching to small- and medium-sized businesses across the globe. He focuses digital marketing campaigns in the right direction with the right systems and the right strategy. His vast experience with search engine marketing, search engine optimization, and online marketing make him a go-to media resource for journalists covering Internet-related stories. Tom is a regular on Fox 35 in Orlando. where his technical knowledge and relatable personality combine to make complex issues understandable to the average viewer.

Eleanor Callison — Business Piston:

Eleanor master marketing leader with measurable successes in agency, company, consulting and the digital space, EC is killer at setting innovative, strategic direction, then driving towards marketing excellence and business growth. She is a progressive, creative thinker who identifies trends and manages the risk necessary to create compelling consumer experiences in the face of delivering aggressive growth goals on time and on budget.

Jim Taylor — PR Piston:

Jim is a public relations practitioner with more than 15 years of expertise generating results for accounts in a variety of industries. While he may know his way around a newsroom and have strong traditional media background, Jim also possess a strong knowledge of the latest social and digital media communication strategies that enable direct conversation with key audiences.

Want to be a piston in the hardest working creative engine? Drop us a line.



Clients include:
American Road Group
Orlando Harley-Davidson
KONI Hospitality
Carrabbas Italian Grill
Walt Disney World
Dress Quest
Culinary Concepts, Inc.
Excalibur Engineering
Florida Children's Medical Group
Home Shopping Network
Silver Beach Productions
Van Gogh Vodka
Lewis School of Princeton
Expanding Universe Films
Evolve Bicycles

Sports Marketing:
Madison Square Garden
Prudential Center
New York Rangers (NHL)

New York Liberty (WNBA)
New York Knicks (NBA)
New Jersey Devils (NHL)
Orlando City SC (MLS)
Orlando Pride (NWSL)

Advertising Agencies:
Leo Burnett
MMGY Global
OnTarget Marketing
John Fareed Hospitality Consulting
Findsome & Winmore
Fry | Hammond | Barr
Starmark International
Disney I.D.E.A.S.
BTC Revolution

Hospitality Clients:
Deep Water Cay
The Reef Resort
Nail Bay Resort
True Blue Resort
Starmark Vacation Homes
Cambridge Beach Resort & Spa

Charitable Clients:
USMC ‘Toys for Tots’ CFL
Phi Delta Theta Alumni Association CFL
Ambucs of Birmingham
Camp Bridges of Birmingham
Give Back Inc.

You already have enough complexity and red tape in your life. The last things you need are hassle, headaches, and hierarchy when dealing with an agency. As a nimble, streamlined consortium, Big Block Studios adapts to your needs without any unnecessary BS. And to sweeten the pot – our structure allows us to come up with innovative solutions that scale to fit your budget. If you need a white-label marketing solution, let’s talk about how you can brand our services for rapid deployment without months of development time.

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